This branding project is for Zhejiang Fuzhong Education Group, a private education group located in Hangzhou, Zhejiang Province in China, with over seven affiliated elementary and secondary institutions. The project involves a complete rebranding for the company and design tasks include primary and secondary logo, color palette, typography, branding guidebook, business stationery design, publication material layouts, etc.
Tools | Adobe Illustrator, Adobe Photoshop, Adobe Indesign
Logo Refinement and Variations
Sample Spreads from Branding Guidebook